Buildings in Central Florida are affected by the heat which is absorbed directly into the building via the roof. In order to keep these buildings cool owners have to deal with high air conditioning bills to control the heat.
Obviously this is incredibly expensive, especially in Florida where the heat can become unbearable at certain times during the day.
Buildings that have metal roofs are particularly prone to being overheated during the summer months. In order to help combat this reflective roof coating has become very popular. In fact many business owners with commercial buildings quickly found a considerable saving on cooling costs after installation. Some owners reported as much as 50%.